Digital Designs
The playoff campaign was built around the concept of depth, and I aimed to maintain a consistent visual style across all social media assets. My primary role involved delivering real-time graphics to support live coverage.
While many templates were prepared in advance to ease the workload, key moments like pregame warmups and walk-ins, demanded on-the-spot design to capture the energy and urgency of the moment.
SOCIAL MEDIA
How do we capture the unapologetic confidence, unity, and drive of the entire team while featuring every player in a single graphic without losing depth or clarity?
Challenge
To solve the challenge, I leaned into techniques that created both visual depth and emotional impact, while still giving every player their moment.
Solution
Visual depth echoed emotional depth. Every face tells a story and every layer holds weight.
Execution
2025 THUNDER PLAYOFFS
Paycom Center
Southwest Entrance
The main goal behind the Paycom Center’s southwest entrance wasn’t just to create something eye-catching. It was about capturing the unapologetic confidence, unity, and drive that define this team. Their resilience fueled every part of the process, inspiring a design that reflects who they are both on and off the court. The artwork was also adapted for use across a variety of other applications.
PREGAME EMAIL
PREGAME EMAIL
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2025 THUNDER PLAYOFFS
Paycom Center Southwest Entrance
The main goal behind the Paycom Center’s southwest entrance wasn’t just to create something eye-catching. It was about capturing the unapologetic confidence, unity, and drive that define this team. Their resilience fueled every part of the process, inspiring a design that reflects who they are both on and off the court. The artwork was also adapted for use across a variety of other applications.