DANIELLE HEPBURN
DIGITAL DESIGNER
Featured Projects
2025 Thunder Playoffs
The concept behind the playoff campaign is rooted in depth. This sense of depth is reflected in the perspective of the text and the strategic placement of design elements, showcasing the strength and versatility of our team. Bold typography on a solid background reinforces our unified focus and the quiet confidence that defines us.
City Edition Digitals
The NBA City Edition is a special collection of jerseys that Nike releases each season to celebrate the history, culture, and identity of each NBA team's city. These jerseys are designed to reflect the essence of the city through colors, patterns, and design elements that honor local landmarks, icons, and pride.
2024-25
All-Star Vote Digitals
The heart of this creative concept is the players being at the intersection between team and community. This is where shape, typographic form, and photo/video come together with the player at the center. These points always frame the player(s) to draw emphasis and reinforce the idea that they are representative of our community and team.
Thunder
Social Media
Elevating the Oklahoma City Thunder's social media presence through trend-aware, visually compelling content that drives fan engagement, showcases player personality, and authentically reflects the team's culture and style.
2024-25
Start of Season
The Thunder brand is bold, grounded, and community-driven. It reflects Oklahoma's values of resilience, teamwork, and pride, with a focus on hustle and heart both on and off the court. We evoke a sense of movement, energy, and transition. Through energetic visuals and trend-aware content, the brand connects with a diverse fanbase - balancing a modern, youthful edge with a strong sense of local identity and authenticity.