As part of the 2024/25 brand refresh, I evolved the Thunder’s iconic gradient into a more energetic and versatile version, amplifying its original meaning of dynamic progression and establishing it as a bold centerpiece of the new visual identity.

 

I also integrated the updated shape system, an essential element of the brand guidelines, with each form representing a unique trait—into trend-aware designs that showcased player personalities and reflected team culture. To ensure a strong and consistent rollout, I created a set of premade templates, enabling the team to produce content quickly and efficiently from day one.