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SOCIAL MEDIA
In my role as the digital designer for the Oklahoma City Thunder, I held the crucial responsibility of ensuring that our social media presence remained aligned with our brand identity at all times, ensuring each campaign resonated with our audience and reflected our brand's identity consistently.

PLAYER/ROOKIE OF THE MONTH

Given the time constraints of receiving the news of Player/Rookie of the Month on the day of, I developed a premade template, enabling us to swiftly deliver the announcement to our audience with a well-branded graphic.

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Player of the Month 1200x1200 copy 2.png
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Rookie of the Month Template.png

IN-GAME ASSETS

I led and designed the brand identity, while staying consistent to our brand guidelines, for the 2023-24 season social media kit, which presented a unique challenge. We opted to base the game day assets on the uniform jerseys to be worn for each game. This involved creating jersey swaps for 18 players across four different jerseys, along with developing 16 premade templates for real-time updates.

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Icon Warm-Up Template.png
1200x1200 Statement Score Update Suset.png
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Sunset Warm Up Template.png
IST 1200x1200.png
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IST Warm-Up Template.png

2024 NBA TRADE

I led the creative vision for the NBA transfer deadline by designing a premade template tailored for the fast-paced nature of the event.

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1x1 Mike Muscala.jpg

NBA ALL-STAR 2024

For the second year, I spearheaded the digital efforts for the 2023 All-Star campaign. Our efforts resulted in Shai Gilgeous-Alexander's selection to the All-Star Starter team, with Chet Holmgren, Jalen Williams and Cason Wallace also earning spots on the Rookie
All-Stars team.

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2024 NBA DRAFT LOTTERY

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2023 NBA DRAFT

I took the lead in designing and conceptualizing the visuals for the 2023 NBA draft, opting to utilize pre-existing templates to speed up the production process given the urgent demand for graphics.

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Trade 1200x1200.jpg

NBA ALL-STAR 2023

I spearheaded the digital efforts for the 2023 All-Star campaign, overseeing the creation of over 400 assets, making it the most extensive campaign of the 2022-23 season. Our efforts resulted in Shai Gilgeous-Alexander's selection to the All-Star team, with Josh Giddey and Jalen Williams also earning spots on the Rookie All-Stars team.

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